Helping You Win at Parenting
Say goodbye to baby product information overload. Answer some questions and get personalized recommendations. Because gearing up for parenting shouldn't be so overwhelming.
Get Expert Guidance
Upgrade to Concierge for one-on-one guidance from one of our expert consultants.
Take a Look Around
Browse Gugu Guru.
How it works
Take our quiz and tell us about your lifestyle, personal fashion sense and product preferences.
Gugu Guru will crosscheck your answers with our curated database and then deliver you free, unbiased, personalized product suggestions.
Build your list of favorites with products from Gugu Guru or from anywhere on the web. Label the products as must have or nice to have.
Select the option to have a Gugu Guru team member review your selections before publishing or publish to share with your friends and family.
Take a Tour
I cannot recommend Gugu Guru enough!
My favorite thing is that they offer a very affordable Concierge service for women that don't have the time to research every single baby product.
– Cameran Wimberly –
On our Blog:
Gugu Gift Guide: Mom Founded Brands
We love shopping from Mompreneurs so we’re rounding up gift picks from our favorite Mom Founded Brands.
Read more
Pregnant chicken