What is Gugu Guru?
Gugu Guru is a website created by mom and baby industry experts that makes personalized product recommendations for a mom’s baby registry based on her lifestyle and personal style.
Why use Gugu Guru?
Until now, creating a baby registry has meant relying on other moms to figure out some of the most important products you’ll need. You might call up your best friend, sister-in-law or cousin to find out what they registered for and then add it to your list, never really knowing if it’s something that’s going to fit your lifestyle. But the truth is, baby registries are as much about personal style as shopping for a pair of shoes, a car, or even a house. You wouldn’t ask your sister to find or decorate your new home, would you? We created Gugu Guru to help define your lifestyle needs and home in on the very best products you’ll need for your baby’s first year of life.
How much does it cost to use Gugu Guru?
Gugu Guru is a totally FREE service provided to registrants and their gift givers. Product prices reflected are the retail price and not marked up in any way. Gift givers purchasing any product are responsible for the payment of the product and any shipping and handling costs.
How does Gugu Guru work?
You tell us about your unique personal style, lifestyle and product preferences through our questionnaire. Gugu Guru’s powerful recommendation engine uses your unique profile data to find and recommend your best match baby products through a personalized registry.
Do brands pay to be listed in Gugu Guru?
All of Gugu Guru and Gugu Concierge’s recommendations are 100% unbiased and based on data from industry experts and other moms. Rest assured while you build your registry that brands cannot pay to be recommended and that is our promise to you.
Which retailers does Gugu Guru work with?
The Gugu Guru site links to multiple retailers from buybuy BABY to Etsy to independent and specialty retail shops.
How can I add gifts to my registry that are not included in Gugu Guru’s recommendation list?
Something else you want to add from another website? No problem! Just click the “Add A Product To My Registry” link within the registry builder and our team will add it to your registry.
How do I organize my registry?
Use the sorting tool within the registry builder to organize your registry items however you’d like.
What are those “Must Have” and “Nice to Have” labels I see next to products on my registry builder?
Gugu Guru gives you the choice to indicate to gift givers which gifts you really need versus the ones you’d just like to have. When gift givers come to your public registry, they’ll also be able to sort the items by Must Haves and Nice to Haves; helping them shop and increasing the chances that you’ll get all the items you really need.
What happens if I am not 100% confident in my registry or am having a hard time choosing between products?
We’re here to help! Just send your registry to a Gugu Guru expert before publishing it. One of our baby registry experts will review your registry with your style and lifestyle profile and provide feedback, as well as answer any questions you may have.
Ok, I’m ready to publish my registry, now what?
Just click the “Publish” link and voila, you’re all set up to receive your perfect baby gifts.
Who can see and access my Gugu Guru registry?
Your registry is completely private and only accessible by those you share the unique link with. Gugu Guru will give you the option to share your unique link by email. Gift givers can also easily print your registry if they prefer to purchase in a physical store versus online.
How will gift givers know where to send gifts?
At the top of your registry you’ll find the mailing address shown to gift givers should you choose to display it. The address that displays is the address from your profile by default but you may edit this to display the address where you want your gifts shipped.
How will gift givers know which items are still available for purchase?
All items will indicate if there is a quantity still needed or if the item has been purchased already.
How about returns?
Returns will need to be processed by the retailer where the purchase was made.
What is Gugu Concierge?
Gugu Concierge is our new premium (i.e., paid) service where we create highly personalized, custom registries for families. Select one of three affordable packages and one of trained experts will curate a highly personalized, custom registry just for you. Gugu Concierge also makes a great gift!
What is the difference between the free Gugu Guru site and Gugu Concierge?
Gugu Guru is a free self-service website for parents to pare down the vast selection of products for their registries, as well as discover new products they may not find in big box retailers. The self-service website offers limited user support and its universal registry has limited features. For example, Gugu Guru allows you to add a product from any website to your registry but Gugu Guru does not manage shipping/ exchanges/refunds, track inventory, nor does it track name or contact information of gift buyers. Gugu Concierge is the premium service of Gugu Guru and offers new and expecting parents the convenience of personalized, expertly curated registries from professional baby planners and industry experts combined with highest level of customer service from a designated retailer.
Why should I upgrade to Gugu Concierge?
Some of the benefits include:
- Registry curated by professional baby planners and experts tailored to your unique lifestyle and personal style
- First access to newer products and brands not yet listed on Gugu Guru
- Local in-store pick-up or online shipping options
- Gift tracking
- Free consultations from local experts
- Completion discounts, valuable coupons, VIP bags
- …and more!
How do I submit a product to Gugu Guru for consideration?
Our recommendations are 100% unbiased and hand-picked by experts and other moms, so even if you send your product or advertise with us, we cannot guarantee that it will be listed on the Gugu Guru registry. If you are interested in having your product or service featured on the Gugu Guru blog or in our newsletter, you can advertise with us.
How can I advertise on Gugu Guru?
If you are interested in advertising and sponsorship opportunities on our newsletter or blog, we’d love to talk! Contact us at hello [at] guguguru [dot] com
How do I contact Gugu Guru?
You can contact us by email at: hello [at] guguguru [dot] com
Or by postal mail at:
154 Grand Street
New York, NY 10013
Or by postal mail at:
154 Grand Street
New York, NY 10013
Who do I contact regarding press inquiries?
For all press and media inquiries, please contact us by email at: hello [at] guguguru [dot] com
How does Gugu Guru make money?
Aside from advertising and sponsorship dollars, Gugu Guru earns a small commission from retailers for which it is an affiliate partner when a purchase is made off that partner’s site. Gugu Guru is a participant in affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking. For Gugu Concierge, we keep a percentage of the registry styling fee.